You're so emotionally vulnerable that this video Business Email List 'ruins' Twix or Halloween for you, you're in bigger trouble,” wrote one Twitter user. 1. MAC Cosmetics – Heatherette (with Amanda Lepore, directed by David LaChapelle, 2000) The Bizarre Grand Prize goes to the video that David LaChapelle made with Amanda Lepore for cosmetics brand MAC. This was well Business Email List before the breakthrough of social media as a marketing platform: the video was made for in-store use. Amanda Lepore is an iconic transgender American model, singer, performance artist and club diva who has become a caricature of herself over the years (a cross between Marilyn Monroe and Jessica Rabbit, but in Business Email List a distorting mirror). She appeared in advertisements for numerous companies.
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Lepore is seen as a regular subject and muse in Business Email List the work of photographer David LaChapelle, who is known as a great supporter of camp . His style has been described as "hyper-realistic and cunningly subversive" and as "kitsch pop surrealism". He was once called the Fellini of photography. This clip was advertised as "the most expensive body in the world, in arguably the most glorious video in the world". LaChapelle directs Lepore as the poster child Business Email List for MAC makeup's collaboration with New York-based club brand Heatherette, in a six-minute darkly humorous cutscene. “While it's an ad for a pink lipstick, it's actually so much more” In it she, proud as she is of Business Email List her new, largely self-created body (which at one point also made her decide to go out naked in the New York scene ), completely loose – and full frontal.

She can no longer smile friendly, then the Business Email List plastic will crack. This is the short version, which is just a little less maniacal. Shot in the year of the new millennium, the video “plays on themes from the Hitchcock and the Stepford Wives, centering on Amanda as Business Email List the perfect vision of iconic femininity, with a gloriously maniacal twist. As it should be, the commercial celebrates and undermines the obsession with capitalism. With beauty, with the perfection that a Business Email List brand like MAC might be known for. It's a sight to behold, which is guaranteed to make some viewers uncomfortable.